BrAND IDENTITY
UI design
ReWired
How do you create a nostalgic music experience that helps users reconnect with meaningful memories, past selves, and identity through sound? The goal is to transform an ordinary object like wired earphones into a metaphorfor time travel.
The Brief
People struggle to reconnect with their autobiographical identity
because modern music consumption is fast, algorithmic and detached from
the emotional rituals that the nostalgic era of wired earphones used to create.
Design a digital experience that explores the relationship between music, memory and nostalgia, transforming the familiar experience of listening into a more personal and reflective interaction.
The Thinking
ReWired brings together nostalgia, music, and memory.Whether you’re searching for a half-remembered melody, building a capsule of songs for your future self, or exploring the soundtrack of your childhood, ReWired helps you untangle the moments that matter.
The Role
Conducted research, developed the core idea, crafted the narrative approach and developed the UI for the app.
