sneak peek
sneak peek
Company shop x
The fresh Find
A live MA Graphic Communication brief by Company Shop, exploring how surplus food can be reframed as something exciting rather than second best. I created a playful campaign encouraging students and families to discover, create and share meals using surprise surplus ingredients.
Awarded Best Design Response
The Brief
To challenge the stigma around surplus food by reframing it through trust, transparency, and playfulness.
The Thinking
The opportunity? To create a design campaign that makes surplus food engaging, exciting, trustworthy and something to talk about!
The Fresh FindThe Fresh Find is a travelling pop-up campaign that reimagines blind boxes as a tool for curiousity and trust. Each box invites people to peek inside, discover recuse food and rethink what ‘fresh’ means.
The Role
Conducted research, developed the core idea, crafted the narrative approach and designed the final campaign.
