A product experience exploring the space between language, translation and emotion, inspired by the experience of searching for words that never quite feel right.

A nostalgic music experience that helps people reconnect with meaningful memories, past selves and identity through sound.

A brand identity for a creative studio that simplifies social media video content creation through a modern, efficient and approachable service.

A playful campaign reframing surplus food as exciting, trustworthy and worth discovering through surprise ingredients and pop-up experiences.

A brand language and website direction for a boutique creative talent consultancy connecting talent to advertising, marketing, digital and design roles.

Editorial design for “The Consumer”, the quarterly magazine of the Consumers Association of Singapore, across four issues in 2022 and 2023.

An interactive dress-up illustration experience with switchable character accessories, playful brand styling and a portfolio entry point.