Role


Content

Client

Berlin

Content

Year

2010

Content

Company size

50-101

Rewired is a nostalgia-driven music app that curates playlists based on your formative years, maps emotions through sound, and preserves personal memories through a digital time capsule. Users “untangle” their past and plug back into who they are today.

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What is ReWired?

Rewired is a nostalgia-driven music app that curates playlists based on your formative years, maps emotions through sound, and preserves personal memories through a digital time capsule. Users “untangle” their
past and plug back into who they are today.

Research

Insights

Music nostalgia is strong, but unorganised. No platform helps people map their autobiographical songs.

Listening has become passive, algorithms reduce reflection and meaning-making.

30% of the presented songs evoked autobiographical memories

(Jäncke, 2008).

35%

Music nostalgia is strong, but unorganised. No platform helps people map their autobiographical songs.

25%

Listening has become passive, algorithms reduce reflection and meaning-making.


30%

of the presented songs evoked autobiographical memories (Jäncke, 2008).


Research insights

Music nostalgia is strong, but unorganised. No platform helps people map their autobiographical songs.

Listening has become passive, algorithms reduce reflection and meaning-making.

30% of the presented songs evoked autobiographical memories

(Jäncke, 2008).

Wireframes

Wireframes

Visual Design

Typography & Colours

Brand Identity

Brand System

Hi-Fidelity

Hi-Fidelity

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