Role
Brand and Visual Designer
Client
Company Shop
Year
2025
The Fresh Find campaign reframes surplus food as exciting discoveries rather than discounted products. The identity celebrates unexpected finds through a playful visual language that encourages curiosity while reducing the stigma around surplus food redistribution
Research insights
Stigma, shame and lack of trust, stop people from accessing surplus food.
Playfulness and environmental concern are strong drivers for surplus food redistribution.
Interactive interventions builds engagement and challenges perceptions
