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Rewired is a nostalgia-driven music app that curates playlists based on your formative years, maps emotions through sound, and preserves personal memories through a digital time capsule. Users “untangle” their past and plug back into who they are today.
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Research insights
Emotions are often felt before they are verbally named (Barrett, L.F, 2017).
Language shapes how we categorise and interpret emotions (Lupyan, G, 2012).
Multilingual speakers often experience emotional differences between languages (Thierry et al., 2009).
The Toolkit
Brand System
